Business development specialist by day,
multidisciplinary designer 24/7.
multidisciplinary designer 24/7.
Business development specialist by day,
multidisciplinary designer 24/7.
multidisciplinary designer 24/7.
Business development specialist by day,
multidisciplinary designer 24/7.
multidisciplinary designer 24/7.
Designing across disciplines,
without losing the thread.
Designing across disciplines,
without losing the thread.
Designing across disciplines,
without losing the thread.
A multi-disciplinary practitioner shaping ideas into clear systems, visual languages, and practical tools at the intersection of strategy and design.
A multi-disciplinary practitioner shaping ideas into clear systems, visual languages, and practical tools at the intersection of strategy and design.
A multi-disciplinary practitioner shaping ideas into clear systems, visual languages, and practical tools at the intersection of strategy and design.
Hello! My name is Chang-Ming.
I'm a regional business development specialist and multi-disciplinary designer — though I've never held a job with "designer" in the title. Somehow, creative work always finds me. Or maybe I find my way into it regardless.
My experience spans policy planning and operationalisation, service-design-informed systems thinking, market entry, regional business development in consumer goods, and merchandising and product development in lifestyle segment.
That experience informs my approach to design. To me, design is a way to structure complex ideas and turn them into real-world outcomes, not as decoration, but as the thing that makes strategy actually land.
Hello! My name is Chang-Ming.
I’m a regional business development specialist and multi-disciplinary designer — though I’ve never held a job with “designer” in the title. Somehow, creative work always finds me. Or maybe I find my way into it regardless.
My experience spans policy planning and operationalisation, service-design-informed systems thinking, market entry, regional business development in consumer goods, and merchandising and product development in lifestyle segment.
That experience informs my approach to design. To me, design is a way to structure complex ideas and turn them into real-world outcomes, not as decoration, but as the thing that makes strategy actually land.
Hello! My name is Chang-Ming.
I’m a regional business development specialist and multi-disciplinary designer — though I’ve never held a job with “designer” in the title. Somehow, creative work always finds me. Or maybe I find my way into it regardless.
My experience spans policy planning and operationalisation, service-design-informed systems thinking, market entry, regional business development in consumer goods, and merchandising and product development in lifestyle segment.
That experience informs my approach to design. To me, design is a way to structure complex ideas and turn them into real-world outcomes, not as decoration, but as the thing that makes strategy actually land.
The human being.
The human being.
Before this, there was that.
Before this, there was that.
Education
National University of Singapore
Bachelor of Social Sciences (Honours)
Aug 2015 — Jun 2020
Double Degree ProgrammeMajored in Political Science, and specialised in public administration and comparative politics in East Asia. Enrolled in the National University of Singapore's University Scholars Programme.
Waseda University
Bachelor of Arts
Sept 2017 — Jun 2020
Completed two years in Tokyo as part of the NUS-Waseda double degree programme. Obtained Japanese Language Proficiency Test N1 Certification. Also undertook three local internships of varying sectors.
Developed the cross-cultural fluency that now underpins stakeholder relationships across Japan, Taiwan, and Southeast Asia.
MAD School
Specialist Diploma — Visual Communication & UI/UX
Jan 2023 — May 2024
Pursued a specialist diploma in Visual Communication and UI/UX while working full-time.
Covered design systems, typography, user research, and interface design. Bridged intuition with method.
Experience
Country Lead
HARIO Asia Pte Ltd
Nov 2024 — Present · Singapore / Tokyo
CurrentStrategic lead for Singapore and Southeast/Central East Asia.
B2B expansion: Acquired 11 new direct wholesale clients in 2025 and established a new authorised distributor in Azerbaijan.
Brand protection: Implemented CORSEARCH AI monitoring, achieving ~94% removal of unauthorised listings on Shopee/Lazada.
Digital transformation: Transitioned static assets to dynamic web-based product catalogues. • Product development: Led the development and commercialisation of the V60 Dripper RAN Celestial Zodiac, translating a regional creative concept into a market-ready limited-edition product.
Product launch: Executed the V60 NEO launch campaign across digital and offline channels.
Trade Manager — Japan Beauty Market
THG
Apr 2022 — Nov 2022 · Singapore
Previously Management Associate → Assistant Development Partner.
COVID-19 operations: Onboarded 70,000+ retail workers onto mandatory testing regimes. Achieved >90% implementation across 257 malls.
Digital transformation: Partnered with CapitaLand, Sim Lim Square on O2O strategies.
Stakeholder management: Mediated landlord-tenant disputes under the Fair Tenancy Framework.
Awarded the COVID-19 Resilience Medal — Sept 2023
Assistant Development Partner, Retail & Design
Enterprise Singapore
Aug 2020 — Apr 2022 · Singapore
Previously Management Associate → Assistant Development Partner.
COVID-19 operations: Onboarded 70,000+ retail workers onto mandatory testing regimes. Achieved >90% implementation across 257 malls.
Digital transformation: Partnered with CapitaLand, Sim Lim Square on O2O strategies.
Stakeholder management: Mediated landlord-tenant disputes under the Fair Tenancy Framework.
Awarded the COVID-19 Resilience Medal — Sept 2023
Education
National University of Singapore
Bachelor of Social Sciences (Honours)
Aug 2015 — Jun 2020
Double Degree ProgrammeMajored in Political Science, and specialised in public administration and comparative politics in East Asia. Enrolled in the National University of Singapore's University Scholars Programme.
Waseda University
Bachelor of Arts
Sept 2017 — Jun 2020
Completed two years in Tokyo as part of the NUS-Waseda double degree programme. Obtained Japanese Language Proficiency Test N1 Certification. Also undertook three local internships of varying sectors.
Developed the cross-cultural fluency that now underpins stakeholder relationships across Japan, Taiwan, and Southeast Asia.
MAD School
Specialist Diploma — Visual Communication & UI/UX
Jan 2023 — May 2024
Pursued a specialist diploma in Visual Communication and UI/UX while working full-time.
Covered design systems, typography, user research, and interface design. Bridged intuition with method.
Experience
Country Lead
HARIO Asia Pte Ltd
Nov 2024 — Present · Singapore / Tokyo
CurrentStrategic lead for Singapore and Southeast/Central East Asia.
B2B expansion: Acquired 11 new direct wholesale clients in 2025 and established a new authorised distributor in Azerbaijan.
Brand protection: Implemented CORSEARCH AI monitoring, achieving ~94% removal of unauthorised listings on Shopee/Lazada.
Digital transformation: Transitioned static assets to dynamic web-based product catalogues. • Product development: Led the development and commercialisation of the V60 Dripper RAN Celestial Zodiac, translating a regional creative concept into a market-ready limited-edition product.
Product launch: Executed the V60 NEO launch campaign across digital and offline channels.
Trade Manager — Japan Beauty Market
THG
Apr 2022 — Nov 2022 · Singapore
Previously Management Associate → Assistant Development Partner.
COVID-19 operations: Onboarded 70,000+ retail workers onto mandatory testing regimes. Achieved >90% implementation across 257 malls.
Digital transformation: Partnered with CapitaLand, Sim Lim Square on O2O strategies.
Stakeholder management: Mediated landlord-tenant disputes under the Fair Tenancy Framework.
Awarded the COVID-19 Resilience Medal — Sept 2023
Assistant Development Partner, Retail & Design
Enterprise Singapore
Aug 2020 — Apr 2022 · Singapore
Previously Management Associate → Assistant Development Partner.
COVID-19 operations: Onboarded 70,000+ retail workers onto mandatory testing regimes. Achieved >90% implementation across 257 malls.
Digital transformation: Partnered with CapitaLand, Sim Lim Square on O2O strategies.
Stakeholder management: Mediated landlord-tenant disputes under the Fair Tenancy Framework.
Awarded the COVID-19 Resilience Medal — Sept 2023
Top 3 things I'm unreasonably good at:
Top 3 things I'm unreasonably good at:
01
Culture × Language × Instinct
Taiwanese by birth, Singapore has been home since I was 12 — when I arrived alone, speaking zero English, and figured it out. A decade later, I spent two years in Tokyo studying entirely in Japanese at Waseda, interning across Japanese corporates including Hmlet Japan, Kinki Nippon Tourists, and the Japan International Relations Forum. That lived experience of cultural reinvention — three times over — is what makes cross-cultural fluency less a skill and more a reflex.
Commercial × Creative Range
02
02
Commercial × Creative Range
A background spanning retail industry development at Enterprise Singapore, FMCG e-commerce at THG, and wholesale trade at HARIO means my business decisions are grounded in how markets actually work beyond just how they look on a deck. That same rigour carries into design: I approach briefs the way I approach commercial problems. The result is work that looks considered because it was built to function, and functions because it was designed to be understood and solve problems with commercial impact.
Systems thinking × delivery
03
03
Systems thinking × delivery
Strategy without execution is a document. I close the gap between the two: designing the system, then building it. From architecting Singapore's retail COVID compliance infrastructure across 220 malls to redesigning HARIO's entire product knowledge system from the ground up, the work is always service-design informed: map the actors, design the touchpoints, operationalise the process. The plan and the delivery are the same job.
01
Culture × Language × Instinct
Culture × Language × Instinct
Taiwanese by birth, Singapore has been home since I was 12 — when I arrived alone, speaking zero English, and figured it out. A decade later, I spent two years in Tokyo studying entirely in Japanese at Waseda, interning across Japanese corporates including Hmlet Japan, Kinki Nippon Tourists, and the Japan International Relations Forum. That lived experience of cultural reinvention — three times over — is what makes cross-cultural fluency less a skill and more a reflex.
02
Commercial × Creative Range
Commercial × Creative Range
A background spanning retail industry development at Enterprise Singapore, FMCG e-commerce at THG, and wholesale trade at HARIO means my business decisions are grounded in how markets actually work beyond just how they look on a deck. That same rigour carries into design: I approach briefs the way I approach commercial problems. The result is work that looks considered because it was built to function, and functions because it was designed to be understood and solve problems with commercial impact.
03
Systems thinking × delivery
Systems thinking × delivery
Strategy without execution is a document. I close the gap between the two: designing the system, then building it. From architecting Singapore's retail COVID compliance infrastructure across 220 malls to redesigning HARIO's entire product knowledge system from the ground up, the work is always service-design informed: map the actors, design the touchpoints, operationalise the process. The plan and the delivery are the same job.
01
Graphic Design
Making Things Beautiful
Graphic Design
Ps
Adobe PhotoshopAi
Adobe Illustrator02
Product Development
Product Development
FU
Full-Cycle Product Development03
Illustration
Analog Style + Anime-inspired
Illustration
CS
Clip Studio PaintPr
Procreate04
Coding
Build first Debug Later
Coding
VS
Visual Studio CodeB4
Base44Rp
Replit05
Data Visualisation
Storytelling through data
Data Visualisation
Lk
Google Looker StudioTb
TableauFl
Flourish06
Languages
Human ones
English
Native
Chinese
Native
Japanese
Professional
Bahasa Indonesia
Limited
What's in my bag?
What's in my bag?
Key Projects
Key Projects
HARIO Asia
The Rise of Ambient Computing Making Lunar New Year Merch Timeless — HARIO V60 Immersion Dripper SWITCH RAN Celestial Zodiac
Product DevelopmentRead More
Enterprise Singapore
Designing Compliance at National Scale — Building Singapore's Retail Mall Business Resilience During COVID-19
Policy DesignRead More
Merchandise Design
Merchandise Design
Open a project folder to browse its design process.
Open a project folder to browse its design process.
Chang-Ming
KO
Chang-Ming
KO
Regional business developer by day,
Multi-disciplinary designer 24/7
Chang-Ming
KO
All Rights Reserved.